How Call Tracking Works
In no time, MainTrax will help you increase your direct marketing response rates and decrease your campaign's cost per response. Your company’s decision makers will receive direct-response measurement reports designed to fit their needs and can access data on a secure website. There's no call tracking software to buy, no contract to sign, no IT or IS, no call center manager—and getting started is fast and simple.
Working with your own unique toll-free data or different toll-free phone numbers MainTrax assigns to each marketing tactic, we measure the advertising’s effectiveness, including:
direct mail
- television
- radio
- print advertising
Your target audience receives your message and calls the toll-free number assigned to it.
Transparent to the caller, our phone call tracking captures each caller's phone number BEFORE the call reaches your customer service call center. With this information, you'll know how many calls were attempted, not just completed.
Once the phone call reaches your call center, phone call tracking records vital data such as :
- the date of call and volumes
- the percentage of unique calls
- the number of abandoned calls
- call disposition and more
MainTrax tracks from which city and state each phone call was received. Demographic data is also available.
MainTrax tabulates each day's call center data and uploads it to a secure website, where it can be accessed by you anytime. In addition, summaries of call activity and updated campaign information are emailed to you in direct-response measurement reports.
